I build the machines that build products.
AI engineering · Creative technology · Digital marketing · Product thinking
Systems that correct themselves.
I build runtimes where AI writes, tests, and repairs its own code — deterministic, observable, on a fixed budget.
Orion-OS: ~$0.001 per generated-and-tested featureThe medium is the proof.
Interfaces with cinematic restraint — typography, motion, and space doing the talking. No noise, no template.
This page ships under 16 KB of JavaScriptGrowth you can measure.
Full-funnel marketing: creative systems, paid campaigns, conversion — judged only by the numbers they move.
Sand Israel: ROAS 3.4 → 5.1From idea to shipped.
Specs before pixels, gates before code. Products built as systems — every project leaves reusable intelligence behind.
PRISM: idea → production in 9 governed stagesThe Factory
This site was not hand-assembled. It was produced by PRISM — a governed pipeline I built, where AI agents move an idea through gated stages. The line below is this site's own production run. Open any stage: the artifacts are real.
-
research.md — "the pattern that wins is the authored narrative experience." -
vision.md — mandate: "delicate, minimal, quiet, beautiful, impressive." -
brand.md — "if the accent shows more than once per viewport, it has lost its meaning." -
spec.md — AC-7.2: initial JavaScript ≤ 150 KB gzipped. This page ships ~4 KB. -
commit 90b13d1 — "T01: scaffold Astro 5 + design tokens. 0 JS files in dist." -
lighthouse (mobile, live URL) — performance 97 · accessibility 100 · seo 100. -
this URL. The artifact you are reading is the pipeline’s output.
Built by PRISM — my product factory.
Selected work
FoodFlow
From WhatsApp chaos to a three-tap order — a mobile ordering experience for a local food business.
SwiftSplit
Split any bill in seconds — group expenses without the spreadsheet.
Sand Israel
Digital growth for a footwear brand — from the ad account to a B2B wholesale channel.
VinylPulse
A collector's pulse on the vinyl market — catalog, value, and price alerts.
Orion-OS
A self-correcting runtime for autonomous code generation — it writes, tests, and repairs its own output.
PRISM
My product factory — the system that built this website.